Jacquard Woven Logo Towels for Hotels
Kiran Global Exports is a cotton terry towel exporter from India, producing through a partner mill running in Solapur, Maharashtra since 1972.
We weave hotel names, crests and patterns directly into towels for hotel groups, resorts, spas, clubs and distributors worldwide.
Our towels carry OEKO-TEX®, GRS, ISO 9001, MADE IN GREEN and BSCI certification.
Woven In, Not Stitched On
This is the whole point, and it is worth being precise about.
Embroidery is applied to a finished towel. Thread sits on the surface, held by stitches. In a commercial laundry it catches, it pulls, the edges fray, and after enough cycles it peels or goes fuzzy. On a towel washed daily, embroidery is usually the first thing to look worn.
Jacquard is woven during production. The name or pattern is made of the same cotton as the towel, formed by the weave itself. There is nothing sitting on the surface to catch or peel, because there is nothing on the surface at all.
It cannot come off, because it was never put on.
What a Jacquard Logo Actually Looks Like
This surprises buyers more than anything else, so it is worth saying plainly before you send artwork.
On a white towel, a jacquard design is usually tonal — the same white cotton, with the pattern visible through the change in texture and how light catches the weave. It is subtle and it looks expensive. It does not look like a printed logo.
If you are expecting your brand colour to appear sharply against white, jacquard is not that. You would be looking at a dyed border, an embroidered mark, or a printed towel, each with its own trade-offs.
Ask for a physical sample before approving any jacquard design. A woven logo cannot be judged from a digital proof — the effect is entirely in the texture, and a screen cannot show you that.
Design Constraints Worth Knowing Before You Send Artwork
Jacquard weaving is done on a loom, not a printer, and the loom has limits.
Fine detail does not survive. Hairline strokes, small text and delicate serifs blur into the pile. A logo that reads perfectly on a business card may be unreadable at towel scale.
Gradients are not possible. The weave is either one structure or another. Shading has to be translated into distinct areas, not a smooth fade.
Colours are limited. Multi-colour logos usually have to be simplified. Tell us the colour count early.
Size matters more than you expect. A border-width design has very different constraints to a large centre panel.
Send us your artwork as early as you can, in vector format if you have it. We will tell you honestly what will and will not weave, and propose a simplified version if the original will not work. That conversation is far cheaper before production than after.
The Setup Cost, and When It Makes Sense
Jacquard carries a one-off setup cost for preparing the loom to weave your specific design.
That cost does not change with order size. It is the same whether you order 500 towels or 5, 000 — which means it is the single biggest factor in whether jacquard makes sense for you.
It works well when: you are buying at container scale, you are opening or refurbishing a property and buying the full set at once, or you will reorder the same design repeatedly. Once a design is set up, reorders do not repeat the setup.
It works badly when: you want a few hundred branded towels, or you are testing a design you may change. At small volumes the setup dominates the price and the towels stop looking like good value.
If you are below the sensible threshold, ask us about a dyed dobby border in your brand colour instead. It is not a logo, but it is recognisably yours, it costs far less, and it survives the laundry just as well.
Placement
Common placements are the border band at each end, a repeating pattern across the border, or a single mark, usually at one end.
Each wears slightly differently and each suits a different kind of design. A repeating border pattern is more forgiving of detail loss than a single crest; a single crest is more recognisable if the design is simple enough to survive.
Tell us how the towel will be presented — folded on a bed, rolled on a shelf, hung in a bathroom — because that decides which placement the guest actually sees.
Longer Lead Time, Higher Minimum
Two practical differences from a plain towel order:
Production takes longer. Add design translation, loom setup and a sampling round to the normal [your lead time]. For a property opening, build this into the timeline from the start rather than discovering it at week six.
The minimum is higher. Our jacquard minimum is [your jacquard MOQ] per design, against [your MOQ] for plain towels, because the setup has to be spread across enough pieces to make sense.
Specifications
Item Detail
Base towel 100% cotton terry, 400–500 GSM
Sizes Bath 70 × 140 cm, hand 40 × 70 cm, face 30 × 30 cm, pool 75 × 150 cm
Design Woven jacquard — border, repeat or single mark
Colours Tonal on white, or [your
